3 KEY PIECES OF BUSINESS ADVICE FROM OUR MARKETING WORKSHOP WITH PORTLAND MADE

This past weekend our Founder, Brittany Sierra taught a Brand Strategy & Marketing Workshop for Portland Made x Klum House as a part of their Business Development Series. 

From step-by-step instruction on how to create a digital marketing strategy to determining their brand message and creating community,  attendees walked away with real strategies to build and grow their business plus a personalized strategy to move them forward. Here are three must-read business takeaways from our workshop. 

Photo credit: Candace Molatore

Photo credit: Candace Molatore

1 / BRANDING IS MORE THAN JUST YOUR LOGO AND WEB DESIGN. IT'S EVERYTHING YOU DO (OR DON'T DO) THAT PAINTS A SPECIFIC PICTURE OF YOUR BUSINESS TO THE WORLD. IT'S THE ACT OF CREATING A PERCEPTION AN INCLUDES EVERYTHING FROM WHAT YOU POST ON INSTAGRAM TO YOUR CUSTOMER SERVICE. 

Everything you do or don’t do in your business affects your customer experience so it's extremely important that you determine the kind of message you want to send your audience before you start creating your visual identity. 

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2 / ONE OF THE MOST POWERFUL (AND EFFECTIVE) KINDS OF MARKETING IS THE KIND THAT CREATES A CONNECTION BETWEEN YOU AND YOUR AUDIENCE. 

Today's consumers aren't just buying products for their features or because it's a good product, they're also attracted to how a brand makes them feel. They are looking to be inspired and to support things that align with their values. They want to belong to a community and feel like they are a part of something that is bigger than themselves. By sharing your brand story you are allowing people to connect with your business on a personal level. 

Your brand story isn't necessarily a story per se but instead, it is a unique narrative that conveys the heart and soul of your business. Mixed with your personal story and what motivates you as an entrepreneur, essentially, your brand story is a mix of who you are, what you do and what's unique and different about your business. 


3 / YOUR CUSTOMER IS ONE OF THE MOST IMPORTANT PARTS OF YOUR BUSINESS. YOU CAN HAVE AN AMAZING MARKETING STRATEGY BUT IF YOU AREN'T REACHING YOUR CUSTOMER, YOUR STRATEGY WILL FALL SHORT.  

The more specific you can get about who your customer is, what they like, what they dislike, their budget, their lifestyle, and other buying decisions, the better. In fact, by narrowing down your target audience and getting to know your customer on a personal level you are actually strengthening your brand and improving the odds that you'll make sales because when you know your customer like the back of your hand, you can market to them and share your message with them in a way that they'll respond to by making sales. 

Missed our workshop, watch this space for our 2017 workshop schedule PLUS, information about our pop-up marketing workshop at the Tea Bar!