One thing to remember when it comes to holiday marketing is that consumers are looking for gifts. Your job as a business is to make their lives easier by solving their question of what to get their loved ones and to make it as simple as possible for them to do it.
Here are 7 tips to help solve your customer's problem and boost sales this holiday season.
CREATE A SHIPPING CALENDAR TO LET CUSTOMERS KNOW IMPORTANT SHIPPING DATES
A big determining factor in consumers decision to buy during the holiday season is: will this (fill in the blank) arrive in time for me to catch a flight to grandma's house? Or, take the train to my in-laws house? Create a shipping calendar to let customers know when gifts will arrive, on time. This can lead to quicker purchase decisions. Inform customers how long it takes you to ship items out and how long it will take to arrive. This can be as simple as adding an announcement bar to your website.
OFFER AN EXTRA INCENTIVE
Free shipping has become an incentive that many companies offer during the holiday season to entice sales. However, as an emerging/independent designer this strategy might not work in your favor. Instead, try offering a special something extra that customers receive with every purchase or, purchases over a certain amount.
MAKE SURE YOUR WEBSITE IS MOBILE RESPONSIVE
A responsive website means that you have one web design that will automatically adapt to all screen sizes, no matter what device you’re using. We live in a digital era where people are almost always plugged in. It's estimated that 45% of consumers will buy this holiday season using smartphones and/or tablets. If you haven't made the switch to a mobile responsive website, the time is now. Make sure that your site looks good whether customers are using their iPhone, iPad or laptop to view your site.
HOST AN INSTAGRAM GIVEAWAY/CONTEST
Hosting a giveaway is a great way to boost website traffic, increase social followers and get more eyes on your products during the holiday season. Not to mention, it's a fun way to get in the spirit and engage with your brand community.
Hosting holiday giveaways is something we cover in our Instagram Marketing Workshop so if you want to learn more about creating a social media campaign for the holidays, make sure to sign up.
CREATE EMAIL/SOCIAL MEDIA/WEBSITE GRAPHICS
Create "on brand" images and graphics to promote your holiday marketing campaigns. Put together a few templates for email marketing, Instagram and website.
PARTNER WITH BLOGGERS/INFLUENCERS
From outfit posts to cohosting a holiday trunk show, there are many ways to partner with top bloggers and influencers this holiday season to boost sales and expand your audience. We share 5 different ways here.
Blogging is great for increasing holiday website traffic (and boosting SEO). Although you're selling a product, you don't want your blog to only be about selling. Use your blog as a place where you can let your creatively run wild. However, make sure the content you post is still relevant. Some ideas: favorite holiday recipes, holiday playlist while you create, holiday lookbook- how to style pieces in your collection for the holidays, gift guides (make sure to include your products).
TIP: Create a content calendar that maps out everything you want to blog about during the holiday season and pick a day each week to write a few posts in advance.