Two things you should be doing right now.
The holiday season has arrived and according to the National Retail Federation, between November and December retail sales are expected to increase by 3.6% to $655.8 billion dollars with online sales forecasted to increase between 7-10% to $117 billion dollars! Needless to say, more people are going online to make their holiday purchases and if you want in on the action, your website needs to be up to par in order to see the best results.
Here are a few ways to prepare your website for the holiday season.
MOBILE AND DEVICE RESPONSIVE
A responsive website means that you have one web design that will automatically adapt to all screen sizes, no matter what device you’re using. We live in a digital era where people are almost always plugged in. Make sure that your site looks good whether customers are using their iPhone, iPad or laptop to view your site.
ADD ALT TEXT TO IMAGES
Whenever you add an image to your website whether it’s a slider image, blog post images or product photos, make sure that they are appropriately named with keywords according to the article or the page on your website. For example, the original file name for the image I used in the post was DSC2981.jpg but instead of leaving it like that, I changed it to, how-to-prep-website-for-holiday-sales.jpg. This makes it so that your images are searchable on search engines and customers can find your website through your photos.
EASY TO FIND CONTACT INFORMATION
You’d be surprised how many websites I’ve visited lately that don’t have contact information (or even a contact form) in an easy to find location. Customers need a way to quickly get a hold of you regarding holiday shipping timelines, returns, customizations, etc. You don’t want to lose a potential customer or sale because they don’t have a way to get in contact with you.
ADD INTERNAL LINKS
An internal link is when you an add link to your page that links to another page of your website. This increases your website bounce rates and keeps people on your site longer which boosts the traffic to individual pages and improves your overall SEO. 5 ways to collaborate with bloggers this holiday season. <- example of an internal link.
HOLIDAY THEMED GRAPHICS
The holiday season is a great time to have fun with your website and create holiday-themed graphics and images to get people in the holiday shopping mood and encourage sales.
As a fashion brand, collaborating with bloggers and influencers during the holiday season is an excellent way to increase brand awareness, website traffic and boost sales.
However, before you start contacting bloggers, it’s important that you first have a goal in mind and a specific campaign idea to pitch them that authentically incorporates your product into their content. And, that you know how to work with bloggers and influencers as a fashion brand. (<— click to learn how)
Here are five ways you can collaborate with bloggers this holiday season:
Outfit posts are one of the easiest ways to collaborate with bloggers and expose their audience to your brand. Ask bloggers to incorporate your product/designs into their holiday outfits posts on their blog and/or Instagram.
Almost all bloggers will be putting together a gift guide for their readers. Contact bloggers and ask them to include your product and designs in their holiday gift guide this season. TIP: Make sure you consider the bloggers audience before you pitch. If the blogger you’re interested in is a budget conscious influencer whose niche is dressing fashionable on a budget, they probably won’t include your $200 shirt in their gift guide.
The image below is a gift guide that I created last year for my personal blog. Gift guides are an easy and visually appealing way to expose a new audience to your designs.
Create a holiday lookbook featuring a top blogger as the model or, have the blogger style each look. TIP: This would be a great opportunity for video content as well.
HOST HOLIDAY EVENT
Have a studio or a boutique? Why not throw a holiday shopping event or trunk show with champagne, light eats and ask a blogger to host? This is a really great way to build an in-person relationship with the blogger and your customers and encourage press write ups about the event. Don’t have a space? Partner with another designer/boutique owner that does and triple your brand awareness.
Host a holiday giveaway and incorporate a blogger. Ask blogger to run the contest on their social channels/blog and you give away the prize to the completion winner.
These are all great ways to partner with bloggers this holiday season to grow your business and boost sales. However, the success of your campaign depends on how organized and prepared you are as well as your pitching techniques. We sat down with mega-influencer Lavenda Memory of Lavenda’s Closet to get the inside scoop on how emerging fashion brands can partner with top bloggers. You can read what she had to say here.