There's a lot of advice out there for bloggers working with fashion brands but here's what BRANDS need to know about working with bloggers.
As a fashion brand, collaborating with bloggers and influencers during the holiday season is an excellent way to increase brand awareness, website traffic and boost sales.
However, before you start contacting bloggers, it’s important that you first have a goal in mind and a specific campaign idea to pitch them that authentically incorporates your product into their content. And, that you know how to work with bloggers and influencers as a fashion brand. (<— click to learn how)
Here are five ways you can collaborate with bloggers this holiday season:
Outfit posts are one of the easiest ways to collaborate with bloggers and expose their audience to your brand. Ask bloggers to incorporate your product/designs into their holiday outfits posts on their blog and/or Instagram.
Almost all bloggers will be putting together a gift guide for their readers. Contact bloggers and ask them to include your product and designs in their holiday gift guide this season. TIP: Make sure you consider the bloggers audience before you pitch. If the blogger you’re interested in is a budget conscious influencer whose niche is dressing fashionable on a budget, they probably won’t include your $200 shirt in their gift guide.
The image below is a gift guide that I created last year for my personal blog. Gift guides are an easy and visually appealing way to expose a new audience to your designs.
Create a holiday lookbook featuring a top blogger as the model or, have the blogger style each look. TIP: This would be a great opportunity for video content as well.
HOST HOLIDAY EVENT
Have a studio or a boutique? Why not throw a holiday shopping event or trunk show with champagne, light eats and ask a blogger to host? This is a really great way to build an in-person relationship with the blogger and your customers and encourage press write ups about the event. Don’t have a space? Partner with another designer/boutique owner that does and triple your brand awareness.
Host a holiday giveaway and incorporate a blogger. Ask blogger to run the contest on their social channels/blog and you give away the prize to the completion winner.
These are all great ways to partner with bloggers this holiday season to grow your business and boost sales. However, the success of your campaign depends on how organized and prepared you are as well as your pitching techniques. We sat down with mega-influencer Lavenda Memory of Lavenda’s Closet to get the inside scoop on how emerging fashion brands can partner with top bloggers. You can read what she had to say here.