It's time to start thinking Christmas!
While most people right now are thinking about summer vacations, BBQ's and road trips to the beach, magazine editors are thinking holiday. National magazines operate 3-6 months in advance which means editors are currently working on their print holiday issues and are looking for products right now to feature in their gift guides.
Although it's hard to think about the holidays when it's 94 degrees outside if you dream of seeing your designs featured on the pages of Elle, Glamour, and Harper's Bazaar this holiday season now is the time to start pitching!
Here are 5 tips to help you get your designs featured in a holiday gift guide this coming season!
1. MAKE A LIST OF THE MAGAZINES YOU WANT TO BE FEATURED IN.
Every publication, both print and digital, has a target customer or a ‘target reader’ that they appeal to. If your brand isn’t a match for their reader, you’ll most likely NOT be featured no matter how great of a pitch you send. Make a list of the publications you want to be featured in that best fit your brand AND your customer.
2. DO YOUR RESEARCH & UNDERSTAND THE MAGAZINE YOU'RE PITCHING.
Google past Holiday Gift Guides for the magazine you want to pitch to see if there's a common theme. What kind of products do they tend to feature each year? Do they only feature luxury brands? What kind of gift guides do they normally publish? Gifts Under $50? $Under 100? Gifts for men? Gifts for kids? The more you know about the kind of content they produce and products they feature, the more you’ll understand what they’re looking for and how you can tailor your pitch and your product to fit.
3. CRAFT YOUR PITCH.
Based on your research of the magazine, how does your product fit in with magazine? Why should their readers know about your product? Make a list of different ways you can specifically pitch your product to the editor and how your products can make a great gift. For example:
- Luxe Gift for Her
- Chic Stocking Stuffers for Her
- Stylish Gifts Under $100
- Gifts for the Haute Hostess
Need help writing your pitch? Download 2 word-for-word pitch templates that you can use when pitching your brand to editors!
4. PITCH THE RIGHT PERSON.
Many magazines have a dedicated person for curating their Holiday Gift Guides. Do your research and make sure to pitch the correct person. Don't be afraid to call the magazine's editorial department and ask who their holiday gift guide editor is this year.
5. FOLLOW UP.
To say that editors receive a mass amount of emails a day is an understatement. Nikki Ogunnaike, Elle Magazine's Senior Fashion Editor shared on Instagram Stories that in one day her inbox went from 94 emails to 468... yes, in one day! Needless to say, if you don't hear back from an editor right away, don't get discouraged. After about a week, send a follow-up email. If you still don't hear back more than likely they aren't interested. Don't email the same person over and over about the same pitch. If you still haven't heard back, move on to another publication on your list.
You don't have to be a PR pro or have connections in the media to get designs featured in top magazines. All you need is a little guidance and the courage to go out there and start pitching your brand! Want to learn more about pitching your brand to the media? Click here to learn how to do your own PR and start getting press for your business!