A question I hear a lot from fashion entrepreneurs is, “how can I use Instagram to make sales?”
You’re getting likes on your pictures, you have a 1,000+ followers and people are commenting that they like your products and designs but they aren’t buying. Over the weekend I was chatting with a good friend of mine, who is also a local fashion designer when she asked, “do I really need a marketing strategy for Instagram? I mean, If I just post pretty pictures consistently and get a ton of followers isn’t that a marketing strategy?”
I love you girl but, nah.
Posting “pretty” pictures and being consistent are definitely pieces of the puzzle but by no means are they the only factors that go into making sales from Instagram.
Think about your own business. You’ve been posting on Instagram for X amount of days, X amount of months and X amount of years. Are you making consistent sales from Instagram? Are you making enough money to leave your 9-to-5 and work your business full time? Can you pay your bills and yourself with the amount of money you’re making from your business and still live comfortably? If the answer is no, then you’ve answered your question.
Simply posting to Instagram alone is not a marketing strategy. The strategy comes when you think about the results you want and intentionally do things to achieve that goal. A marketing strategy is figuring out what your message is and telling it in a way that your audience can identify with and relate to.
Many people confuse having a lot of Instagram followers with success but unfortunately, that is not always true. Sure there are fashion brands that have thousands of followers and are making good sales, however, there are quite a few designers that have a large following on Instagram but are still working a second job to support their business and passion.
A good marketing strategy helps you to grow your business, increase brand awareness and make sales without coming off as “salesey” or pushy. There are so many businesses and brands using Instagram and social media to sell their products and services that simply posting pretty pictures is not enough. If you’re using social media as a selling tool, you need to be strategic.
I know you started your business because you wanted to be able to do what you love full-time. But in order to do that and to live your purpose, you have to be able to make sales. If you’re currently posting on Instagram but aren’t seeing sales, chances are you either haven’t created a marketing strategy for your business and need to, or, there’s something missing in your current strategy.
Next month, I’ll be teaching an Instagram Marketing Working at the Portland Apparel Lab and I’d love for you to join me!
If you are an emerging designer, boutique owner, stylist or fashion blogger who is ready to turn your ideas into a reality. Or, an established brand that isn't seeing the level of success that you expected and are ready to reevaluate your strategy and approach, THIS is for you!
We’ve worked with a number of creatives over the years and one of the main concerns on every creative entrepreneur’s mind is how can they make a living from doing what they love. In our #FashionToProfit workshop, I’ll teach you a clear, step-by-step strategy on how to create a business that allows you to live your passion and make real money doing what you love.
I’ll teach you the 6 steps to creating a digital marketing strategy and how to use your authentic voice to attract paying customers. I’ll teach you how to stand out in a saturated market and how to use Instagram and other social platforms to grow your business and make sales!
This isn’t the kind of workshop where I share a bunch of fluff that beats around the bush. I'll give you REAL strategies that work and you’ll walk away with your questions answered and a personalized strategy (because one size does not fit all) to move forward in your business that you can apply right away to see results now!
Skip the frustration, stress, and confusion of trying to do it all on your own and instead, get inspired, learn new strategies to grow your business in a fun, interactive environment and connect with like-minded fashion creatives.
Seats are limited so be sure to reserve your seat today. If you're NOT in Portland and would like to attend, send us an email! We're putting together something special for our out of state community!