Whether you’re planning a popup, fashion show, or a collection preview here are 10 tips to planning a great fashion event that gets everyone talking.
01/ PICK A DATE THAT GIVES YOU PLENTY OF TIME TO CREATE AN IMPRESSIVE EVENT.
Proper planning takes time. However, if you find yourself in a situation where you don't have a lot of time to put something together (because sometimes really awesome opportunities just pop-up), do as much as you can each day to make sure you are properly prepared.
02/ CREATE A MARKETING STRATEGY.
Although Facebook and Instagram are amazing tools for promoting your event, you still need to create some sort of marketing strategy. How will you utilize social media? What platforms will you use? What will you say? What images will you post? How far in advance will you start promoting? How often will you promote your event? Don't assume that because you post about your event one time that everyone now knows about it. People are busy and need to be reminded. Not to mention, with the new Facebook and Instagram algorithms there's no guarantee your followers even saw your post.
03/ HAVE AN END GOAL.
If you read the Laptops & Smalltalk blog regularly, you've heard me talk about the importance of goals before. They're SO important but often get overlooked. Hosting and planning an event takes a lot of time and money. I've seen many entrepreneurs (myself included) throw events that take up a lot of resources but in the end, they weren't happy with the amount of sales they received, press attention, etc. Ask yourself, what do you want to achieve by throwing this event? What do you want to have gained? How will this event build your business? How will gauge if the event was a success or not?
04/ PARTNER WITH OTHER BRANDS & PEOPLE IN YOUR NETWORK.
One of the best marketing tools to grow your business is your network. Partnerships are great because they allow you to authentically and organically increase your visibility and audience by cross-promoting each other. Collaborating with others is also a wonderful way to support your community and other fashion entrepreneurs. Before you reach out to someone to work with you, make sure you read this first.
05/ KEEP PEOPLE EXCITED.
Don't let a Facebook reminder on the day of the event be the only reminder attendees get that that the event is coming. Share surprises, sneak peeks and updates along the way to keep people interested and excited.
06 / TAKE CARE OF FINANCIAL OBLIGATIONS AS THEY COME.
I can’t stress this enough! Days before our launch party I not only popped a tire but I ALSO lost my phone.
So. Not. Ideal!
You never know what will happen and what emergencies will arise. Prepare for the future and take precaution by taking care of the caterer, drink vendor, photographer, venue, etc in advance. It’s a good feeling to have things already taken care of when emergencies arise.
07/ ENCOURAGE PEOPLE TO USE A SPECIFIC HASHTAG WHEN POSTING PICTURES FROM THEIR EVENT.
Creating an event-specific hashtag is great for a number of reasons. It’s social proof that your event was a success, it provides you with UGC (user-generated-content) that you can repost and share and people can go back and look at the hashtag to connect with others. It's also cool to experience the event through the eyes of your guests and see which parts they enjoyed so you can repeat them in the future.
08/ PRESENTATION IS EVERYTHING.
If you’re throwing a trunk show or any event where you want people to see your product/garments and purchase, your presentation needs to be up to par. Throwing items on a table or haphazardly on a rack is not going to give you the sales, press or attention you want. Merchandise the venue and your garments. A good rule of thumb and question to ask yourself, "is it Instagramable? If the answer is no, go back to the drawing board.
09/ DON'T BE AFRAID TO ASK FOR HELP AND ACCEPT HELP WHEN OFFERED.
As entrepreneurs, we wear a lot of hats and sometimes we get so used to having to take care of everything that we neglect to ask for help. Don’t be afraid to ask for help especially on the day of your event. You’ll appreciate the extra set of hands.
10/ ENLIST A FRIEND OR SOMEONE YOU TRUST TO TAKE PICTURES & VIDEO OF THE EVENT.
If you don't have the budget to hire a photographer, enlist the help of a friend to help you capture the event. The day of the event you'll probably be so busy greeting, talking to people and making sure everything is running smoothly that you won't even think about your phone let alone taking pictures. Again, don’t shy away from asking for help.
Do you have any tips for throwing an awesome event? Join the conversation and comment below!