The holiday season has arrived and according to the National Retail Federation, between November and December retail sales are expected to increase by 3.6% to $655.8 billion dollars with online sales forecasted to increase between 7-10% to $117 billion dollars! Needless to say, more people are going online to make their holiday purchases and if you want in on the action, your website needs to be up to par in order to see the best results.
Here are a few ways to prepare your website for the holiday season.
MOBILE AND DEVICE RESPONSIVE
A responsive website means that you have one web design that will automatically adapt to all screen sizes, no matter what device you’re using. We live in a digital era where people are almost always plugged in. Make sure that your site looks good whether customers are using their iPhone, iPad or laptop to view your site.
ADD ALT TEXT TO IMAGES
Whenever you add an image to your website whether it’s a slider image, blog post images or product photos, make sure that they are appropriately named with keywords according to the article or the page on your website. For example, the original file name for the image I used in the post was DSC2981.jpg but instead of leaving it like that, I changed it to, how-to-prep-website-for-holiday-sales.jpg. This makes it so that your images are searchable on search engines and customers can find your website through your photos.
EASY TO FIND CONTACT INFORMATION
You’d be surprised how many websites I’ve visited lately that don’t have contact information (or even a contact form) in an easy to find location. Customers need a way to quickly get a hold of you regarding holiday shipping timelines, returns, customizations, etc. You don’t want to lose a potential customer or sale because they don’t have a way to get in contact with you.
ADD INTERNAL LINKS
An internal link is when you an add link to your page that links to another page of your website. This increases your website bounce rates and keeps people on your site longer which boosts the traffic to individual pages and improves your overall SEO. 5 ways to collaborate with bloggers this holiday season. <- example of an internal link.
HOLIDAY THEMED GRAPHICS
The holiday season is a great time to have fun with your website and create holiday-themed graphics and images to get people in the holiday shopping mood and encourage sales.